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Data Cambodia Want to remain forward on the curve on digital traits? Our quarterly briefings and tailor made advisory solutions allow you to sound right of all the most recent digital developments, enabling you to turn data into insights, action, and outcomes. Find out more at kepios.com.

On the other hand, in many situations, these types of declines in noted ad reach never indicate any adjust in legitimate System use by “genuine” human beings, and should not be interpreted as a result.

As we pointed out while in the Facebook portion higher than although, changes from the viewers attain figures printed in Meta’s ad planning instruments never always correlate with overall alterations in its platforms’ Lively user bases.

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Turning our consideration to consumer demographics, data published while in the advertisement planning equipment of prime social websites platforms implies that there have been 12.

For extra context, in this article’s how Cambodia’s overall inhabitants broke down by age team Initially from the calendar year:

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Be aware that TikTok permits marketers to target TikTok ads to users aged 13 and above via its advertising and marketing tools, but these applications only clearly get more info show audience data for buyers aged eighteen and over.

Whatever the trigger nevertheless, we’d suggest warning when analysing or interpreting X’s noted figures for use by gender.

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Nonetheless, be sure to Observe which the figures printed in X’s planning resources are liable to important fluctuation — even around shorter amounts of time — and these anomalies may influence the trustworthiness and representativeness of such improve figures.

These headline stats offer an awesome overview of the “condition of digital” in Cambodia Firstly of 2025, but in an effort to sound right of how digital traits and behaviours are already evolving as time passes, we need to dig deeper to the data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may be owing in part to your substantial number of reputable but “non-human” accounts that attribute in X’s Lively user data, which include accounts that represent firms and types, animals, new music groups, and numerous other entities [Be aware that X doesn’t currently distinguish among “individuals” and other kinds of account inside the ways that platforms like Facebook and Instagram do].

Nonetheless, as we observed inside the Fb area over, alterations while in the viewers access figures published in Meta’s advertisement planning applications usually do not essentially correlate with In general changes in its platforms’ active consumer bases.

Nonetheless, complexities associated with the gathering and Investigation of internet person data indicate that it can frequently choose a number of months just before study is ready for publication.